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Brand consistency happens when a company, organization, group or even a person delivers messaging across communication channels (both online and offline) that is fundamentally the same in voice, graphic elements, topic focus and more. A recent study by Utah-based brand templating platform Lucidpress found that
Before you begin it’s important to determine your purpose. Figure out exactly what you’d like to do with your content. Maybe you want to drive more organic traffic to your site, or garner more leads, or boost your brand recognition by positioning yourself as an
If the content is useful or entertaining, recipients will be more willing to share your email.